PRIVACY POLICY
Last updated: 10/11/2025
This Privacy Policy describes how personal information is collected, used, and shared when you visit or make a purchase from www.monkeyballing.com (“the Site”).
The data controller for this website is:
[LEGAL NAME / TRADING NAME]
Registered Address: Dambruggestraat 2, 2060 Antwerpen, Belgium
VAT / Company Number: BE1009068333
Contact Email: hoop@monkeyballing.com
This policy applies to all users accessing or interacting with the Site, regardless of location. Processing of personal data is performed in accordance with the EU General Data Protection Regulation (GDPR) and applicable Belgian data protection law.
We ship internationally, including EU Member States, the United Kingdom, and non-EU countries.
Personal Data We Collect
We may collect and process the following categories of personal data:
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Identification and contact information (e.g., first name, last name, email address, phone number, postal address, State/Province, ZIP/Postal code, City)
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Order, payment, and transaction information
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Account details and login credentials (if applicable)
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Device information and technical data (IP address, browser type, operating system, time zone, device identifiers, referring URLs)
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Website usage data and browsing actions (pages visited, time spent, clicks, scrolls)
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Marketing and communication preferences
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Any other information you intentionally provide
We do not intentionally collect special category data (sensitive data) and we do not request such information.
Minors:
We do not knowingly process personal data of children under the legal age applicable in their country without parental / guardian consent. This Site is not directed at children. If we become aware that personal data of a minor was processed without consent, we will delete it.
Legal Basis of Processing
We only process personal data when there is a lawful basis under the GDPR. Depending on the situation, processing of your data may rely on one or more of the following bases:
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to perform a contract with you (e.g. processing orders, payments, returns, shipping, account access, service notifications)
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to pursue our legitimate interests (e.g. improving the Site, measuring behaviour, preventing fraud, supporting customers, securing our systems)
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to comply with legal obligations (e.g. tax, accounting, reporting requirements)
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where you have given us consent (e.g. email marketing, optional communication preferences, non-essential cookies)
Where processing is based on consent, you may withdraw that consent at any time.
Retention of Personal Data
We retain personal data only for as long as necessary for the purpose for which it was collected, including compliance with legal, tax, accounting, and reporting requirements.
Typical retention periods:
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Order information: 7-10 years (Belgian legal requirement for accounting/tax)
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Analytics logs: 12–36 months depending on tool settings
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Marketing email data: until unsubscribe / withdrawal of consent
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Support communications: up to 24 months
When data is no longer required, it is deleted or anonymised.
Analytics, Tracking & Cookies
We use analytics and tracking technologies to improve performance, measure behaviour, and optimize our services. This includes:
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Google Analytics 4
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Meta (Facebook / Instagram) Pixel
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TikTok Pixel
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Wix Analytics
These tools may use cookies, pixels, tags, and other identifiers to track user behaviour across the Site.
You can manage cookie preferences or withdraw consent at any time via the cookie banner or settings link provided on the Site.
Marketing Communications
If you opt-in, subscribe, or otherwise provide consent, we may use your personal data to send you newsletters, special offers, product updates, and relevant content.
You can unsubscribe at any time by clicking the “unsubscribe” link in any email or by contacting us at hoop@monkeyballing.com.
Service / transactional emails (e.g., order confirmations, shipping updates, refund notifications) are not marketing and cannot be unsubscribed from.
We use Mailchimp to manage our email communications. Mailchimp processes data as a data processor on our behalf and may store data outside the EU. Appropriate safeguards apply (e.g. SCC – Standard Contractual Clauses).
Cookies & Similar Technologies
Cookies are small text files placed on your device to improve user experience. We use them for:
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Site functionality
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Security and fraud prevention
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Analytics & performance measurement
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Personalisation
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Marketing and retargeting
You can:
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manage or withdraw consent anytime via the cookie banner on the Site
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block cookies in your browser settings
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delete existing cookies
For more details, please refer to our separate Cookie Policy.
Payments
We may provide multiple payment processing methods so you can purchase securely.
Payments may be processed using third-party providers including (depending on your region):
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PayPal
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Stripe
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Apple Store In-App Payments
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Google Play In-App Payments
These providers act as independent controllers for the purpose of payment processing. We do not store or process full payment card information. Payment processors may collect certain financial and transaction data directly from you to complete a purchase.
Shipping & Returns
When you place an order, we process personal information required for delivery, fulfilment, returns, or exchanges (e.g., address, contact details, order reference).
We may share your data with shipping carriers solely for the purpose of fulfilling and delivering your order.
Sharing Personal Data With Third Parties
We may share your personal data only with trusted third parties limited to the following categories:
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Service providers and subcontractors assisting operations
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Payment processors
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Email marketing platforms (Mailchimp)
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Analytics providers (Google, Meta, TikTok, Wix)
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Legal advisors, accountants, auditors
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Shipping & logistics providers
We do not sell, rent, or trade personal information.
International Data Transfers
Some processors may store or process personal data outside the EU/EEA.
In such cases, transfers are protected through:
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Standard Contractual Clauses (SCCs)
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Adequacy decisions (where applicable)
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Additional safeguards where required
Your personal data will always remain protected under GDPR standards regardless of where it is processed.
Your Rights under GDPR
As a data subject, you have the following rights:
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Right to access your personal data
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Right to rectification (correction of inaccurate data)
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Right to erasure (“right to be forgotten”)
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Right to restrict processing
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Right to data portability
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Right to object to processing (including direct marketing)
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Right to withdraw consent at any time (where processing is based on consent)
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Right to lodge a complaint with a supervisory authority
To exercise any of these rights, please contact us at: hoop@monkeyballing.com.
You may also lodge a complaint with the Belgian Data Protection Authority:
https://www.dataprotectionauthority.be/
Data Security
We implement technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no system is completely secure. Transmission of data is done at your own risk.
We encourage you to protect your accounts, use strong passwords, and access the Site from secure networks only.
Automated Decision-Making and Profiling
We do not engage in automated decision-making that produces legal or similarly significant effects. We may use analytics to understand user behaviour, but not to make automated decisions affecting your rights.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or operational needs.
The “Last updated” date at the top of the page reflects when the latest changes were made.
We encourage you to review this page periodically.
Contact Information
If you have any questions regarding this Privacy Policy, data processing, or how to exercise your rights, you can contact us:
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By email: hoop@monkeyballing.com
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By visiting this page on our website: www.monkeyballing.com/contact
Monkey Balling
Dambruggestraat 2, 2060 Antwerpen, Belgium
VAT BE1009068333
Governing Law & Jurisdiction
This Privacy Policy is governed by and interpreted according to the laws of Belgium. Any disputes regarding this policy or processing of personal data are subject to the exclusive jurisdiction of the competent courts in Belgium.
